1. Avoid Alliteration Always
2. Prepositions are not words to end sentences with.
3. The passive voice is to be avoided.*
4. Avoid cliches like the plague. They’re old hat.
5. It is wrong to ever split an infinitive.**
6. Writers should never generalize.
Seven: Be consistent.
8. Don’t use more words than necessary. It’s highly superfluous.
9. Be more or less specific.
10. Exaggeration is a billion times worse than understatement.
* Examples of Passive Voice
Passive voice focuses on the action and the recipient of that action, rather than the performer. It's formed with a "be" verb and a past participle. Examples include: "The window was broken" or "The cake was eaten".
Examples of Passive Voice:
Original sentence (Active): The dog chased the cat.
Passive voice: The cat was chased by the dog.
Original sentence (Active): Julie rolled out the dough.
Passive voice: The dough was rolled out by Julie.
** Examples of Split Infinitive
A split infinitive occurs when an adverb is placed between the "to" and the verb in an infinitive phrase. For example, "to boldly go" is a split infinitive because "boldly" is placed between "to" and "go".
Here are some more examples:
Split infinitive: "I told him to carefully review the material."
Split infinitive: "She decided to not attend the party."
While some argue that split infinitives should be avoided, many grammar experts agree that they can be acceptable in certain contexts. For example, they may be used for emphasis or to avoid awkward phrasing.
Here's how you might fix the split infinitive examples above:
Move the adverb: "I told him to review the material carefully."
Rearrange the sentence: "She decided not to attend the party."